AI Sales tech

AI sales digital twins

Role
Product Manager
Organization
Tano Labs, Toronto
Timeline
Jan to Apr 2025
Stack
React
Problem

Tano Labs was building AI digital twins of sales professionals for lead generation. The twins weren't accurate enough to put in front of clients with confidence.

What I did

Ran client feedback sessions and performance audits to find where the twins got things wrong, then closed those gaps by feeding them richer client data.

Outcome

A CRM dashboard I built became the proof of concept shown to senior management, and it won their buy-in for the product.

Context

Tano Labs is a Toronto startup building AI digital twins of sales professionals for lead generation. I joined part-time for four months, working with the CTO and the development team.

Finding where the twins went wrong

I ran feedback sessions with clients and performance audits on the twins' output to find where they were getting it wrong. Closing those gaps came down to data: integrating richer client data into the twins.

A dashboard to make the case

I built a CRM dashboard in React that tracked lead progression and put the business-analysis findings in one view. It became the proof of concept shown to senior management, and it won their buy-in.